Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the...
media
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s...
Comcast's Xfinity put a fresh spin on the classic Frankenstein tale. Adweek Feed
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve...
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities...
AUCKLAND, Today: One of the originals in out-of-home has just hit a big milestone, with Go Media Founder and Managing...
Go Media, in partnership with dentsu Aotearoa, delivered a commuter takeover campaign in Wellington at the weekend to celebrate Gallagher Insurance’s new partnership...
AUCKLAND, Today: CARTEL Media’s Mobile Billboards are rolling into action across New Zealand’s busiest travel routes, catching the eyes of...
Meta wants to help brands better tap into cultural moments taking place on its platforms. Adweek Feed
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad...