Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of...
media
Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the...
The collaboration points to a new path for publishers seeking growth in the retail media era. Adweek Feed
The Free Press' lofty valuation reflects more than revenue. Adweek Feed
Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the...
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s...
Comcast's Xfinity put a fresh spin on the classic Frankenstein tale. Adweek Feed
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve...
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities...
AUCKLAND, Today: One of the originals in out-of-home has just hit a big milestone, with Go Media Founder and Managing...