For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...
media
Integrated Indie agency YoungShand has appointed the experienced media exec Megan Flynn as Head of Media Partnerships. “We’re excited to...
AUCKLAND, Today: World Vision is currently partnering with MBM New Zealand and Vistar Media to use programmatic digital out-of-home (pDOOH)...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish...
The iconic board game, Monopoly, is about to launch a Christchurch edition and Go Media will appear on the board...
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement. Lane has more than 25 years’ experience...
Independent Auckland media agency, Point Media, is rebranding to Momentum. Founded over six years ago by Natalia Taylor, well-known for...
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge...
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting...