Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media,...
media
Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and...
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline's loyalty program,...
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3's...
As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they...
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim...
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big...
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The...
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in...