In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim...
media
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big...
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The...
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in...
Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation...
Retail media is expected to exceed $ 50 billion in the United States in 2023 alone, representing 20% of total...
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $ 740.9 billion and...
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment...