By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective...
metrics
AUCKLAND, Today: “It’s not all gloom,” says Lumo founder/ceo Phil Clemas, taking issue with some of the negative reports emerging...
Networks have spent years trying to prevent linear ratings from falling among the key adults 18-49 and 25-54 demographics--without much...
Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
Brand Lift Surveys: While word of Brand Lift ads have been going around since 2011, they’ve become increasingly popular since...