“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
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Netflix's daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the...
By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective...
AUCKLAND, Today: “It’s not all gloom,” says Lumo founder/ceo Phil Clemas, taking issue with some of the negative reports emerging...
Networks have spent years trying to prevent linear ratings from falling among the key adults 18-49 and 25-54 demographics--without much...
Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
Brand Lift Surveys: While word of Brand Lift ads have been going around since 2011, they’ve become increasingly popular since...