This article is sponsored by the Post-IDFA Alliance, including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. When it comes...
mobile
Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most...
It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
AppLovin’s recent acquisition of mobile attribution provider Adjust for $ 1 billion is evidence that M&A doesn’t necessarily decline in...
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution...
So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
AUCKLAND, Today: Plexure NZ’s specialist mobile engagement platform has been named in the 2020 Gartner Magic Quadrant for Mobile Marketing...