A morphing of three international companies, DigitalReef announced on Tuesday it's acquiring connected TV platform Column6 to extend its mobile...
mobile
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary...
Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a...
2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year...
AUCKLAND, Friday: NZ-founded digital comms agency Topham Guerin (offices in Sydney, Auckland, Beijing and London) has won a pitch for...
Netflix is officially ready to compete with the likes of Fortnite, launching its expansion into the gaming world. Starting today,...
Discord allows users to purchase Boosts for their favorite servers, which gives those servers access to additional content and features,...
Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target...