Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the...
mobile
Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company...
A morphing of three international companies, DigitalReef announced on Tuesday it's acquiring connected TV platform Column6 to extend its mobile...
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary...
Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a...
2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year...
AUCKLAND, Friday: NZ-founded digital comms agency Topham Guerin (offices in Sydney, Auckland, Beijing and London) has won a pitch for...
Netflix is officially ready to compete with the likes of Fortnite, launching its expansion into the gaming world. Starting today,...