End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday,...
monetization
While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future...
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales...
Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. “These writers...
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media...
Although targeted political advertising can be lucrative, that’s where news aggregation app SmartNews draws the line. “We don’t have political...
An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of...
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize...