Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
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Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year,...
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content...