Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in...
NBCUniversal
By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Remember Oath? Verizon Media Group, the company formerly known as...
NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope...
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Who To Antitrust? There’s mounting pressure on the Department of...
Political advertising has been good to Comcast.Comcast’s cable advertising revenue increased 15.2% to $684 million in Q3, but that bump...
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing...