April 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform

Key Insight: Details about when Peacock may become available on Roku are still being finalized. A monthslong impasse between NBCUniversal and Roku has finally come to an end. The two companies have struck a landmark deal to bring Peacock onto the OTT platform while keeping existing NBC TV Everywhere apps on Roku. An agreement was…
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