Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...
Netflix’s
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4...
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies...
Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s...
Even though upfront week doesn't start until Monday, the Writers Guild of America strike is already making an impact on...
Queen Charlotte: A Bridgerton Story has debuted atop Netflix's English TV list with 148.28 million hours viewed, making it the...
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later...
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet...
Netflix's ad tier is here. And we have no bad words. Literally ... because Bad Words is one of the...