How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...
nielsen
New Zealand’s media industry hits a new milestone this October with the introduction of a new system by ThinkTV and...
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company...
Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular...
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in...
Streamers don’t browse – at least not on streaming services.Although the majority of households either own a smart TV and/or...
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...