Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is...
Stuff.co.nz has once more been named New Zealand’s number one news site, with a monthly audience of two million unique visitors,...
Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement. Lane has more than 25 years’ experience...
We all have our favorite TV shows, and it seems every year there's a new hit series to add to...
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven...
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and...
The JIC is looking to set the record straight on not just its requirements for currency, but also that it...
The MRC reinstating its accreditation of Nielsen's national ratings might improve the measurement giant's standing in the TV currency race....
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to...