Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife Nielsen just hit VideoAmp with a...
nielsen
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account...
VideoAmp may have established itself as one of the top alternative currency contenders in 2023, but the pressure to win...
The recent Nielsen Q3 2023 findings have revealed a notable surge in readership for Are Media New Zealand publications, alongside...
Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV...
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has...
According to the latest Nielsen readership survey results, Stuff continues to have the largest national audience across print and digital...