M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still...
Nielsen’s
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the...
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...
Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a...
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper...
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first...