Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO...
Nostalgia
Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand...
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers...
Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s...
It's a new year, which means it's time to welcome all things new and do away with the old. Well,...
It's a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and "Livin' la Vida Loca" is...
Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool...
In the early 1970s, a six-minute promotional film was circulated to tout the kind of luxury travel possible on a...
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...