Alphabet's revenue rose 19% YoY to $38.9 billion in Q2.Read the release. Much of that came from Google of course,...
Online Advertising
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem...
Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a...
PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from...
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like...
Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday...
Firefox is starting to block third-party tracking by default, which will throw a wrench into the business model of any...
The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers...
Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day...
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing...