Consumers’ mistrust of data-driven advertising has reached a crisis point, and they must be reminded of the value they’re getting...
Online Advertising
Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from...
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at...
There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its...
The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch...
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks...
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a...
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation...
Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising.The move won’t change how the...