Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain...
Online Advertising
TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final...
If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic...
Acxiom stock ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a...
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...
Pandora said Wednesday it would shift resources and savings by investing in ad tech.The music streaming platform, which has fallen...
Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan...