When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something....
Online Advertising
Datorama, the Salesforce marketing analytics platform, launched an app marketplace Thursday where companies can list new automated data products. AT&T’s...
Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice...
It’s been almost eight months since Prabhakar Raghavan took the reins of Google’s advertising and commerce business, but it isn’t...
Why should celebrities lend their influence to other brands when they can spin up their own?But for entertainers to launch...
Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do...
The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last...
Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed...
Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via...
Want to buy the dress a contestant is wearing on “The Voice”? NBCUniversal is creating shoppable ad experiences for linear...