Normally, when Kellogg’s launches a new product, it goes all out with national marketing and big TV budgets. But Kellogg’s...
Online Advertising
<!-- --> Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals...
Six-year-old women’s underwear brand ThirdLove considers data critical to its whole business, not just its marketing plan. The direct-to-consumer company...
Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from...
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...
Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity...
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling...
Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that...
Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability...