A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
Only
Last week, the Global Effie ‘Best of the Best’ contenders were revealed, with YoungShand emerging as the sole New Zealand...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive...
Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...
For almost a year, beauty brand Avon has been undergoing a makeover of its own with the introduction of a...
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel....
Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new...
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...