The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday,...
OpenAP
Advanced TV advertising company OpenAP has promoted three executives to the company's C-suite. Brittany Slattery has been elevated to chief...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years...
What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...
The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.It’s A ’xu Out There OpenAP, a TV audience measurement...
On paper, the OpenAP consortium makes perfect sense: TV networks banded together to stave off growing competition from the walled...