This week's industry updates highlight key leadership changes and expansions across agencies, talent management firms, and creative production companies. AbelsonTaylor...
OpenX
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have...
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products...
If you’re waiting for OpenX to follow in the footsteps of Magnite, PubMatic and others and make a long-awaited debut...
The Federal Trade Commission (FTC) announced a settlement of $ 2 million with OpenX, the programmatic advertising company, for allegedly...
It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique...
OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely...
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It...