NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming...
OTT
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Sell Me A Story YouTube is expanding its Stories feature...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Collective Sigh Visto, the company formerly known as Collective, filed...
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another....
FreeWheel released the next generation of its ad exchange on Tuesday.The Comcast-owned ad server built off its legacy ad exchange,...
Roku wants to save the day for advertisers on over-the-top (OTT) video.The streaming platform launched a program Tuesday to help...
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...