New Zealand Media and Entertainment has launched a new sales division and promoted current Head of Sales Greg McCrea to...
Outcomes
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to...
The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced...
This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...