Owners

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• News

Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate?

April 14, 2021 Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...

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• News

Apple Wants iPhone 12 Owners to Keep Calm When Disaster Strikes

March 26, 2021 Programmatic

We've all had that moment that seems to move in slow motion as we see disaster looming for our smartphones...

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• News

Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way

December 4, 2020 Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...

1 min read

• News

For Media Owners, A Single Customer View Starts In The Boardroom

October 30, 2020 Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...

1 min read

• News

Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

September 22, 2020 Programmatic

Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon...

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• News

Media Owners Need A New And Powerful Narrative To Attract Ad Spend

July 10, 2020 Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...