Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
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After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians...
When Geico teamed with Fatherly and Scary Mommy early this year, it wasn't to sell insurance to parents. Instead, the...
After a relatively short stint as global chief brand officer of Restaurant Brands International, Paloma Azulay's tenure has ended at...
WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare...
Key Insights Huggies has confirmed to Adweek that it will debut a brand refresh at the Super Bowl this year,...
Crown Media Family Networks, the Hallmark Channel's parent company, is continuing this year's executive makeover, hiring Lara Richardson as its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming...