Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
Perceptions
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the...
Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the...
DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on...
After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for...