ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders...
performance
When your brand is core to the growth engine, you need to learn how to drive. Adweek Feed
Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before...
If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish”...
The new boss is 'moving at pace' to get the holdco back on track. Adweek Feed
AUCKLAND, Today: 81 Media has welcomed Sam Harris as Partner and Head of Technology and Performance, bringing a wealth of...
EightyOne has appointed Sam Harris as partner and head of technology and performance. Harris joins EightyOne from Reason, where he led the strategy...
American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads...
Instacart and Kroger are testing measurement with the social platform. Adweek Feed
At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR...