To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying...
performance
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game...
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To...
Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster,...
Swapping out IDs that aren't available in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These...
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch...
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their...