Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has...
Pivot
Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux,...
The pandemic aftermath spurred major changes to Evite's business model, including a pivot away from display ads in favor of...
Even though upfront week doesn't start until Monday, the Writers Guild of America strike is already making an impact on...
Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While...
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic...
The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front...