Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It...
Platforms
There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are...
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...
On Monday, Pinterest introed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing...
Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold...
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is...
The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in...
Twitter’s got a new metric for Wall Street to chew on – monetizable daily active users (MDAU) – and something to hide:...
Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of...