The push for ad tech fee transparency is in full swing.Last week, Rubicon Project got rid of its buy-side fees,...
Platforms
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20%...
Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow across the...
Rubicon Project eliminated its buy-side fees Wednesday.“This ties directly to the commitment I made when I joined the company earlier...
A stark juxtaposition: At the same time Facebook’s general counsel was getting grilled by members of Congress in Washington, DC,...
The tech titans have testified about Russian election meddling. And after two days and multiple hours of questioning by members...
Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms.But although political...
After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch...
Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can...
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon...