Ask Facebook for access to its data and the official answer is going to be, “Nope.”But under certain circumstances, a...
Platforms
Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover...
For smaller publishers or influencers, ad revenue isn’t always the strongest path to monetization.Many want direct relationships with consumers. They...
Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at...
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than...
Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday,...
Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream.“Pokemon GO...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...