"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a...
This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data...
Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. Havas Media...
Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header...
<!-- --> This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers...