Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
Privacy
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and...
After more than a year on ice, Facebook is bringing back reach estimates in Custom Audiences.Facebook suspended the metric, which...
Ashlen Cherry, Epsilon’s chief privacy officer, would bet on federal privacy legislation happening – just not before the end of...
France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a...
Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box.At the Federal Trade Commission’s annual...
Last year, Mark Zuckerberg went on a Cambridge Analytica apology tour. This year, he’s got a new theme: DC, bring...
Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps.Positioned as “the fast...
A crop of amendments to the California Consumer Protection Act have been sent to the state Senate for a vote.The...