Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left....
Privacy
Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on...
Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
TripleLift Chief Privacy Officer Julia Shullman has been digging in to understand ad tech from the beginning. “When the legal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU...
Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,”...
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...