This coming year’s privacy changes probably present the biggest change digital advertising has ever faced. But not enough marketers are...
Privacy
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that...
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind...
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...