In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
Privacy
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as...
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to...
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: State Privacy Law Lab appeared first on...
With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to...
Last year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third...
Data privacy has been one of the hottest topics in digital advertising for the past five years. Despite all the...
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level...