In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
Problem
We asked the experts: If signed into law in its current form, what does the Delete Act mean for the...
HASTINGS, Thursday: Campaign For Wool NZ, with Hawke’s Bay agency Contentment PR & Communications, has launched a new ad series....
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
NBCU's Peacock has more experience running streaming ads compared with some of the competition. But it's also got an ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of...
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on...