Go Media has announced the appointment of Kevin Van Wyk as its new Programmatic Director, who will join the team...
programmatic
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital...
BrandSpace, the media and retail kiosk and pop-up division of Scentre Group, has launched full programmatic buying capabilities across its...
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine –...
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and...
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a...
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a...
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open...