The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine –...
programmatic
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and...
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a...
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a...
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open...
Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional...
Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s...
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the...
For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still...
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid...