Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a...
programmatic
The Interactive Advertising Bureau of New Zealand (IAB New Zealand) Programmatic DOOH Council is inviting buyers, demand-side platforms (DSPs), creative...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better...
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...
Since its launch in October 2021, oOh!media’s pDOOH (programmatic Digital Out of Home) offering has garnered significant attention, positioning itself...
Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...
HYPER, fast becoming New Zealand’s largest retail DOOH media publisher, has announced a new partnership with Hivestack, a leading independent,...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the...