Since its launch in October 2021, oOh!media’s pDOOH (programmatic Digital Out of Home) offering has garnered significant attention, positioning itself...
programmatic
Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...
HYPER, fast becoming New Zealand’s largest retail DOOH media publisher, has announced a new partnership with Hivestack, a leading independent,...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in...
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris...
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...