Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
programmatic
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community....
Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should...
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech...
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing...
As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a...
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale...
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for...