Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...
programmatic
Connected TV advertisers know their ads are going to the big screen on the wall, but don’t know much else...
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come...
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced...
Sponsored post byLeslie LeeSVP of marketingVistar MediaSPONSORED BY:Scroll through the articles on any site about advertising and technology, and you’re...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community....
Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should...
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech...
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given...