Consequence of Sound prides itself on its independent coverage of the music and film industries. But it doesn’t have the...
programmatic
The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief...
Call it the circle of life, or the post-boom days of online advertising or just the end of the ad...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...
Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns...
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data...
If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover...
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up...
On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory...