“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
programmatic
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and...
Consequence of Sound prides itself on its independent coverage of the music and film industries. But it doesn’t have the...
The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief...
Call it the circle of life, or the post-boom days of online advertising or just the end of the ad...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...