Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers...
programmatic
What does programmatic media have in common with toilet paper? A lot more than you might think. Consider the question...
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are...
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – ...
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in...
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report....
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step...
Retail media network Market Media has brought programmatic delivery to its instore advertising screens across The Warehouse and Noel Leeming...
You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....