BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step...
programmatic
Retail media network Market Media has brought programmatic delivery to its instore advertising screens across The Warehouse and Noel Leeming...
You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online...
United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform...
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and...