The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the...
Publishers
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The...
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its...
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...
Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling...
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect...
Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for...
It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences...
Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cabin Pressure The retail media parade isn’t done...