“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed...
Publishers
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC...
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but...
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week,...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce...
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access...
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue...