Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium...
Publishers
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC...
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but...
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week,...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce...
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access...