SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted...
Publishers
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize...
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated...
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media....
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to...